Industry News

Our Media fanfares redesign for Cycling Plus

By PPA Staff

20 Apr 2022

Cycling Plus has lifted the wraps on a redesign across its print and digital platforms.

It is the first major redesign for Cycling Plus since 2019, reports InPublishing. Highlights of the refreshed monthly magazine include a completely new upfront Hub section, featuring new columnists, and a brand new Wishlist page, which focusses on the best kit for big rides. There is also a new destination guide to dream cycling routes.

Editor Matt Baird said: “We’re continuing to evolve by finessing the design and bringing in a wealth of new pages. The result is a cleaner and crisper magazine that manages to increase the number of products and personalities featured, as well as offering more riding and destination guides.”

The redesign is accompanied by a marketing campaign across print, social media and online, and supported by retail promotions, as well as being showcased at the Cycle Show in London on April 22-24.

Cycling Plus is published by Our Media, the Bristol-based business unit of Immediate Media which incorporates a number of specialist brands.

The new issue of Cycling Plus hit newsstands on 14 April priced at £5.99.

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