The living wage is voluntarily paid by more than 7,000 UK businesses, including ITV, Google, and Chelsea FC, who who comply with conditions set out by the Living Wage Foundation.

This equates to hourly pay of £10.85 in London, versus the UK’s national hourly minimum wage of £8.36 for employees more than 21 years old. The rate is calculated using a basket of household goods and services, and according to the regional cost of living.

The Living Wage Foundation campaigns for the idea that a hard day’s work deserves a fair day’s pay. It celebrates and recognises the leadership of responsible employers who choose to pay a living wage based on the cost of living, not just the government minimum.

“This is an important achievement for Incisive Media,” said Head of HR Emma Cutbill. “Achieving Living Wage Employer accreditation demonstrates that we take the welfare of our people and those of our contractors and suppliers seriously, and that we are a responsible employer.”

As well as a healthcare plan and life assurance cover, Incisive provides employees with access to a 24/7/365 support and guidance programme that includes face-to-face counselling.

“At Incisive Media we focus on making sure we create an environment that fosters a supportive, inclusive and challenging culture with a deep sense of integrity,” said CEO Jonathon Whiteley.

“We hire smart, motivated people. We pay them well, develop and support them, invest in the best-in-class tech to allow them to do their jobs and treat them with respect, care and integrity.”