Award-winning entertainment strategist joins as Hearst UK increases its investment and content ownership within the entertainment and technology sectors.
Hearst UK has today announced the appointment of Kelly Warnell as Head of Technology and Entertainment in its Commercial Client Team.
Apart of Hearst UK’s increased investment and ownership of entertainment and technology content, Kelly’s appointment will see her driving revenue through a wide range of audience platforms, including digital, performance, event, content, creative solutions and print offerings. Kelly will work across Hearst UK’s portfolio brands which feature entertainment and technology content, including the UK’s biggest TV and movies website, Digital Spy, Cosmopolitan, Harper’s Bazaar, Good Housekeeping, Red, House Beautiful, Elle, Men’s Health, Women’s Health and Esquire.
An award-winning entertainment strategist with over 20 years’ experience in the sector, Kelly was previously Global Head of Film, TV and Games for ESI Media, and has overseen animation teams, VR/motion capture and game production through her previous roles.
Kelly Warnell, Head of Technology and Entertainment, Hearst UK said: “It is a massive honour to be working with such a fabulous portfolio of media titles. I am hugely excited by the scale and diversity of our readers, alongside the variety of creative opportunities available for entertainment and technology brands to find and connect with their audiences. It is my intention to deliver powerful, exciting and effective messaging to hero the industry that I am most passionate about. I already have very big plans...so watch this space!”
Laurence Mozafari, Editor-in-Chief, Digital Spy said: “Entertainment is more important to audiences than ever before, and there are so many avenues to explore to connect Digital Spy’s huge, highly-engaged audience of dedicated fans with partnerships that truly deliver. So we’re really excited to have someone on-board leading commercially for the UK’s biggest TV and movies website, especially with Kelly’s extensive industry experience.”