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PPA Blog
PPA Blog
DC Thomson Media has completely transformed its editorial and business model. It's name? The Apollo programme. It's aim? To maintain a newsroom entirely focused on audience revenue. Head of Newspapers at DC Thomson Media, Richard Neville, explained the innovation at this year's PPA Leadership Summit.
After visiting publishers across the world, they started to realise that there were publishers successfully doing what they wanted to do: a newsroom that focuses totally on audience revenue, made up of Mini Publishing Teams (MPT's) with data and insights driving content-making decisions.
The Apollo Programme has restructured its newsroom into 25 MPTS, each of which is a self-contained unit focusing on the whole publishing process:
These MPT’s are driven by data and insights, ensuring that the specialist content they are creating is meeting the needs of their specialist audience. As a result, Apollo has introduced new skills into the DC Thomson newsroom: data journalism, audience management and audience development.
Richard Neville said: “We are just setting off on our journey and we have an incredible amount of work to still do to increase that subscriber number.”
You’ve done the hard work – now you’re only a few simple steps away from industry recognition.
Denmaur Independent Papers has announced it has finalised the purchase of the business and assets of the Fine Paper and Conversion division from Middleton Paper Company Ltd.
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