A survey from McAfee showed that 1 in 10 people had been targeted by AI voice scams, with 77% of victims losing money as a result. This is not only happening to consumers, but businesses are also being targeted. Scammers often pose as businesses to fool consumers into believing they are being contacted by trusted establishments, which might impact the credibility of businesses who are victims of this.

Similarly, there is the threat of the rise of AI-powered disinformation ahead of the general election, and the impact of AI scams being estimated to run into the billions.

Such sophisticated measures require imminent attention – not just where AI scams affect the general election, but also where consumers and businesses are being affected at the hands of this.

As many PPA members are B2C publishers, it’s important that businesses are aware of the risks that may be associated with AI scams, to avoid scams happening to your own business. The PPA is calling for better regulation on the back of the Government’s response to the AI White Paper.

For more information on the debate, click here. If you have any questions or would like to find out more, contact our Policy and Public Affairs Manager, Eilidh.wilson@ppa.co.uk.