Public Affairs
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
These amendments aim to strengthen copyright protections and establish a clear redress procedure to enforce existing intellectual property rights.
The proposed measures would explicitly require AI companies to comply with UK copyright law. The measures would grant copyright holders the right to know when, where, and how their work is being used, and there would be a mandate to ensure the owners of anonymous web crawlers are disclosed.
The government is not expected to accept these amendments at this stage, as it is currently consulting on a strategy to balance AI growth with the protection of human creativity. The PPA has been actively engaging with the government and stakeholders throughout this consultation process.
If you have any questions or would like to find out more, contact our Head of Policy and Public Affairs, Eilidh.wilson@ppa.co.uk
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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