Industry News

ABC results June to December 2018: View from the top

Senior executives from some of the UK's leading publishers respond to the ABC Consumer Magazines Report for the June to December 2018 period.

Even as our digital and events audiences expand, it is gratifying to still see a solid aggregate print circulation across the business, with subscription growth helping to offset a difficult newsstand environment. Readers continue to deliver the message – there is no substitute for a Condé Nast magazine.

Albert Read

Managing Director

Condé Nast Britain

In a tough market, our specialist interest brands continue to perform well, generating over £122m in Retail Sales Value on the newsstand in 2018. In addition to strong performances in print, our digital portfolio continues to break digital records. The Radio Times and BBCGoodFood brands have cemented their positions as having the highest total brand reach of all weekly and monthly magazines brands in the UK**. Whilst BBC History magazine and our Youth and Children portfolio have performed phenomenally well growing market share and reach. Elsewhere we continue to transform our business model to offer our highly engaged and growing audience content, products and services focused on their special interest passions, through print, digital, ecommerce, and now with our recent acquisition of Upper Street, in live events.

** PAMCo December 2018

Tom Bureau

CEO

Immediate Media Co

It’s great to see so many Bauer brands leading their categories and demonstrating how they understand, entertain and delight their audiences every week and every month. This comes at an exciting time with new industry research (Magnetic’s Pay Attention research) reinforcing the effectiveness of magazines in providing a positive, relevant and trusted environment where consumer attention is at its most receptive meaning. Magazines deliver quality attention at exceptional value to advertisers. Our focus on curating the highest quality content continues to drive engagement on all platforms – with print remaining proudly at the heart of what we do.

Rob Munro-Hall

Rob Munro-Hall

Group Managing Director

Bauer Magazine Media UK

I’m delighted to see the meteoric rise of _The Week Junior _continue with its ABC increase of 26.1% year-on-year taking it to an ABC of over 60K. It’s now not only the fastest growing children’s title in the market, but the fastest growing magazine in any market in the UK.

“It’s always great to see our specialist titles doing well too, with increases for Viz, Land Rover Monthly and Fortean Times. This proves that even in tough times readers remain loyal to their most trusted brands.

James Tye

CEO

Dennis

These strong results, and the fact that several of our magazines are increasing their readership, highlight the extraordinary quality and continuing appeal of our print products. We are very proud to extend our market leadership position, and this best-in-class performance is testament to the creativity of our editorial teams and continued investment in our print products.

Whilst our print ABC is positive for us, our total audience reach of 14.2m** per month clearly demonstrates the enduring relevance and influence of our trusted brands across all platforms.

I’m delighted that our total revenue is in growth and whether through print, our digital acceleration, events, brand extensions, accreditation or content publishing, Hearst continues to go from strength to strength.

**PAMCO Jan-Jun 2018 (14,200,000)

James Wildman

James Wildman

CEO

Hearst UK

We enjoyed three years of consecutive ABC growth, bucking all industry trends and setting new records for The Big Issue. This year, while the figures are not showing growth, we are not downhearted. There were a few difficult variables that struck, including freak weather events, the rise of begging on UK streets and an accelerated change in buying habits, as the world moved very swiftly cashless.

But we are confident of dealing with the majority of these changes. We rolled out a significant contactless payment trial late last year that is already producing results for our vendors, we redesigned the magazine and recorded the biggest ever Christmas sales, selling over 315,000 in our Christmas week. The start of 2019 is already looking strong. We're confident that, as one of Britain's leading magazine publishers, we're ready for the road ahead.”

We will continue to innovate and evolve to ensure that we can provide a relevant and valuable proposition and alternative to begging. Vendors are working, not begging and buy the magazine upfront for £1.25 and sell for £2.50. The difference they make provides them with a legitimate income and an opportunity to move forward to more stable lives.

Russell Blackman

Managing Director

The Big Issue

Our ABC results tell a story of how investment in trusted editorial brands continues to win over the hearts of consumers. TI Media is home to some of the UK’s best-loved brands, with titles outperforming many of the markets we operate in. Our focus for 2019 will remain on creating quality content across all formats that engages, excites and fuels people’s passions

Marcus Rich

Marcus Rich

CEO

TI Media

Today’s figures have proven the enduring strength and consistency of the HELLO! Brand and justifies our decision to support print as an important platform to engage with our audience, which has also seen a resurgence of its commercial position. Alongside the strength of our print, we are making significant investment and gains from our digital platform, and see our strength going forward being driven by combining the benefits of both. Rosie and her talented, hard-working and well-connected team continue to bring us fantastic exclusives and accurate reporting from the world of royalty, celebrity and society, as well as lifestyle content that continues to compete with the top glossy monthlies. This strong ABC for both titles is a direct result of _HELLO!_’s brand heritage, content and positive approach

Kevin Petley

Kevin Petley

Business Director

HELLO!

In our 10th birthday year the ABC results see Stylist stronger than ever. Print with purpose will always have a powerful and meaningful place in a Stylist woman’s life. Across our network we connect with these intelligent and influential women who want more from their world. Our much loved magazine gives them just that

Georgina Holt

Georgina Holt

Publishing Director

The Stylist Group

Our consumer print portfolio is now solely focused on our automotive titles, Autocar, Classic & Sports Car and What Car?, and that specialism is paying off. This result justifies our decision to always invest in quality, both in terms of our expert journalists and the publications they create. Print will continue to be an important part of our portfolio, and successful, market-bucking figures like these underline the ongoing power it has to inform and entertain our readers.

Kevin Costello

Kevin Costello

CEO

Haymarket

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Barry McIlheney 1960-2025

Barry McIlheney was a tireless advocate for the publishing industry, for the magazine brands it encompasses and the talented journalists who bring them to life.

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