Industry News

ABC results Jan-Jun 2018: View from the top

Senior executives from some of the UK's leading publishers respond to the ABC Consumer Magazines Report for the January to June 2018 period.

"I could use this statement to discuss how we outperform our ‘competition’, but that’s lazy and one-dimensional. I believe that magazine brands have never been more instrumental in harnessing critical cultural conversations and moving them to the mainstream. My social media feed is full of brilliant magazine covers – one image alone can capture powerful shifts in society that I’m delighted to see happen

Print provides a tangible platform for brilliant creative work, emerging voices and dynamic brands that will shape society as we move forward – and forward momentum is everything.

So, to all our friends in magazines, we want to say thank you for all the heart and soul you pour into those pages every month. Your work is meaningful, inspiring and impactful. At Shortlist Media, we believe in print with purpose – and who doesn’t want to be part of something purposeful?"

Georgina Holt
Group Publishing Director
Shortlist Media

"This is another strong set of results from Immediate, which has seen our portfolio of brands continue to outperform the market. Radio Times and BBC Gardeners’ World have the largest reach of any weekly and general interest monthly magazines in the UK and our market-leading Youth & Children portfolio continues to perform strongly, demonstrating the enduring power of print.

We’re also continuing to invest in our digital and ecommerce propositions as our brands further grow their reach across all platforms. Immediate’s brands now reach 22 million consumers a month."

Tom Bureau
CEO
Immediate Media Co

"As the UK’s biggest publisher, we are proud to be number one across key markets with much loved brands –TV Choice leads in TV Listings, Take a Break in True Life, Bella in Women’s Weekly Classics and Garden Answers has shown phenomenal growth. Our breadth of magazines offers a trusted environment and meaningful connections, inspiration and influence across an extremely diverse range of interests and passions.

Print magazines remain one of the strongest opportunities for commercial partners to engage with passionate, knowledgeable audiences. We are very pleased that our continued investment in making the best magazines possible is being repaid by consumer loyalty and buying habits."

Rob Munro-Hall
Group Managing Director
Bauer Magazine Media UK

"Once again The Week’s stable of magazines have demonstrated the enduring importance of great customer relationships and superb editorial quality.

We are particularly proud of the innovative The Week Junior, which has become one of the most successful magazine launches of recent years. I look forward to the launch of its sister monthly title, The Week Junior Science + Nature, in early September. The Week and Money Week have continued to deliver stable paid circulations."

Kerin O’Connor
CEO
The Week
Dennis Publishing

"Demand for highly trusted, curated, quality content is still satisfied by print, but increasingly served in many other ways. As magazines evolve and expand into new forms and channels, it is reassuring to see they still provide unmatched quality and relevance. Print still resonates for vast numbers – over 20 million copies of magazines were in circulation in the UK in the last six months.

For advertisers and media planners, understanding what consumers are enthusiastic about and appreciating the role magazine brands play in connecting people to their passions is crucial and represents a powerful media opportunity."

* First published on Mediatel Newsline

Sue Todd
CEO
Magnetic

"It's an incredibly exciting time for Hearst UK as we innovate across print, digital and our events. We have an audience reach of almost 14.5m*, and over the last six months we’ve launched brand new consumer experiences, won exciting content marketing businesses, leveraged the power of our brands through licensed products, continued to grow our digital audiences and revenues and have been awarded 26 industry accolades."

* Source: PAMCo Apr 17 – Mar 18

James Wildman
CEO
Hearst Magazines UK

“Today’s figures have proven the enduring strength and supremacy of the HELLO! brand, which has seen a resurgence of its commercial position (up 6.45% year-on-year). Rosie Nixon and her talented, hard-working and well-connected team continue to bring us fantastic exclusives and accurate reporting from the world of royalty, celebrity and society, as well as lifestyle content that is on a par with elite glossy monthlies.

HELLO!’s sister title HELLO! Fashion Monthly has also shown a strong performance (up 10.12% year-on-year). Our success is further underpinned by our strong relationships and support from our retailers and the great work undertaken by our circulation team, in conjunction with our distributor, Marketforce. This strong ABC is a direct result of HELLO!’s brand heritage, values and our approach to the market, as well as continued investment in our content."

Kevin Petley
Business Director
HELLO!

"With the renewed focus on trusted environments and PAMCo now clearly demonstrating the true reach of magazine media, strong magazine brands will do well (TI Media’s 40-plus brands reach 16.4 million* UK adults monthly across print and digital).

We’re positioning our brands to be the best in their fields, with investments in quality content and experiences that entertain and connect consumers to their passions."

 * Source: PAMCo Jan-Dec 2017

Marcus Rich
CEO
TI Media

"I’m pleased with the overall performance we delivered this ABC period. Like-for-like, Condé Nast Britain is selling more magazines year-on-year despite a challenging newsstand environment. "

Albert Read
Managing Director
Condé Nast Britain

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