White Light’s Got Issues will tackle the biggest issues facing marketers and communication professionals, through engaging articles. And, as you would expect from the winners of last year’s PPA Scottish Magazine Award for Designer of the Year, it looks great too.

“White Light was born in 2001. We’re now old enough to get married, join the army and ride a moped. Naturally, reaching significant milestones like this can trigger self-contemplation and pose a few existential questions,” says White Light CEO Fraser Allen.

“What is the purpose of our agency in 2018? What are we best at? And where is the market heading next?”

Allen says his agency exists to help clients overcome challenges through strategic content marketing and communication solutions. Each edition of White Light’s Got Issues will therefore focus on a different challenge facing its audience. The first issue – out now – deals with Anxiety.

“Anxiety is one of the dominant emotions of the age we live in,” explains Allen. “We know that anxiety presents a professional challenge for many of you – how do you communicate to an audience that is being bombarded with brand messaging 24/7?

“But anxiety in the workplace is also a hot topic – a survey conducted this year by CV Library found that 38.9% of UK marketers suffer from depression and anxiety as a result of work. So together with some well-known experts, we have turned our creative hands to tackling issues such as imposter syndrome, workplace anxiety, platform panic and the question that many marketers fear most: ‘How do you define content marketing?’”

The publication deals with meaty topics, featuring articles on anxiety attacks and imposter syndrome, but also offers no-nonsense guides to content marketing and internal communications.

White Light’s Got Issues follows on from the critically lauded _Hot Rum Cow_, which closed last year after five years and having achieved its goal of showcasing the creativity of its parent agency “in spades”.

Check out White Light's Got Issues here.

The PPA Scottish Magazine Awards 2018 are now open for entries. Read more here.