
Bauer Media appoints new Head of People – UK Publishing
Bauer Media Group has confirmed that Paul Broughton will join its UK Publishing business as Head of People – UK Publishing.
Industry News
Industry News
Condé Nast International today announced the launch of Vogue Business, a new business media title offering a global perspective on the fashion, beauty and luxury industries.
Headquartered in London, Vogue Business draws on insights from 29 markets, from China to the United States, and taps into Condé Nast International's global network of brands including Vogue, GQ, Glamour and Wired, as well as fashion and luxury experts, industry leaders and business partners.
While sharing the Vogue name,Vogue Business is operated as a wholly separate entity with an independent editorial team, developed with its own distinctive voice.
Rooted in facts and data, Vogue Business, fill aims to the gap in the market for industry decision-makers, from start-ups to CEOs. The editorial team covers the intersection between fashion and adjacent industries, most notably technology, the driving force of change in the fashion business.
“In a consolidating media landscape, the launch of a new global title is a rare thing”, said Wolfgang Blau, President of Condé Nast International.
He added, “No one else in the world employs more fashion journalists in more places than we do. Our global network of journalists, digital Editors and Researchers are immersed in the relevant trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution.”
Vogue Business is edited by Lauren Indvik, a seasoned fashion and business journalist and former Editor-in-Chief of Fashionista.com and who, for the past two years, has led the Vogue International news and features team in London, collaborating with Vogue teams globally.
She commented, “We take a new global, visual and data-driven approach to journalism."
In today's digital-first media environment, new publications often begin with a website. When Condé Nast International decided to launch Vogue Business it began instead with a newsletter, prioritising high engagement with a select audience over total reach.
Vogue Business represents a new way of launching products for Condé Nast. Designed as a global title from its inception, it has been created by applying an incubator model of agile development and constant experimentation together with our beta users in 29 markets.
Key areas of editorial focus are:
* An analysis of trends across the fashion industry, from design and manufacturing to marketing, distribution, show production and talent search
* The impact of broader global market dynamics, from climate change to geopolitics
* Cultural patterns and shifts that will impact retail and vice versa
* How technological and scientific advancements will shape the ways products are produced, marketed and sold
Bauer Media Group has confirmed that Paul Broughton will join its UK Publishing business as Head of People – UK Publishing.
On 10 July, Ofcom published its final decision on reforms to the Universal Service Obligation (USO), confirming a number of changes that will significantly affect how subscription magazines are delivered.
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