The campaign, devised and created by Immediate’s creative content studio Imagine, will run across BBC Good Food and olive _magazine as well as homes titles _Your Home and Home Style.

It incorporates a digital hub on BBCGoodFood.com, with new recipes to help audiences make the most of NEFF’s product range, including three that are hosted on olivemagazine.com.

In addition to creating the NEFF Hub, including all the video and photography assets, Imagine developed a set of high-impact traffic drivers for each recipe, as well as producing recipe-led print advertorials for BBC Good Food, olive and delicious. magazines, and product-led advertorial content in Your Home and _Home Style. _

Having won Best Sponsored Podcast at this year’s Publisher Podcast Awards for its Baking Series podcast, olive _will also partner NEFF again for a new podcast series, _Raise Your Cooking Game, to be launched in June. Extending the partnership further, NEFF will sponsor _olive _magazine’s _Unwind _section between June and August.

Kara Keating, NEFF’s Campaign Manager, said: “2020 saw the launch of our successful partnership with Immediate to get our NEFF audience closer to their cooking and consolidate our number-one position for built-in appliances. The award-winning campaign across Immediate’s marketing-leading food portfolio exceeded all our objectives, so we did not hesitate to work with them again in 2021 and look forward to similar success.”

Jason Elson, Immediate’s Group Advertising and Partnerships Director, IM Food, added: “We are thrilled to be working with NEFF again and building on the successes of the award-winning campaign in 2020. 2021 promises to be equally successful with deep integration of NEFF into our brands, especially olive _magazine and sponsorship of the new _Unwind _section, plus native podcast series _Raise Your Cooking Game.”