
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
These amendments include commitments to publish a report on the recent AI and copyright consultation and to conduct an economic impact assessment.
While these steps acknowledge the concerns raised, they fall significantly short of the sector’s needs. The proposed measures do not introduce binding legal safeguards and largely reflect actions that would already be expected as part of the government’s standard process.
Nonetheless, the introduction of these concessions signals that the advocacy efforts of the PPA and broader creative community are gaining traction. We will continue to engage closely with MPs and officials as the Bill progresses through its final parliamentary stages.
Advocacy from across the sector remains strong. Last week, ABBA’s Björn Ulvaeus joined the PPA and fellow stakeholders in Parliament to highlight the importance of robust transparency and copyright protections for the future of the UK’s creative economy.
If you have any questions or would like to find out more, contact our Head of Policy and Public Affairs, Eilidh.wilson@ppa.co.uk

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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