Commercial resources, Copyright & IP Resources, Digital, Public Affairs
Research report & strategic recommendations
The PPA commissioned this research to equip UK business and consumer publishers with a practical, evidence-based framework for navigating the strategic, legal, and commercial challenges posed by large language models (LLMs) and their approach to acquiring content.
The research draws on a deal tracker covering 73 publicly known AI licensing agreements, a survey of over 30 PPA members, expert interviews, and scenario modelling validated by industry experts.
The PPA has also created a practical diagnostic framework, designed to help members assess their position and identify the most appropriate strategic pathway for their business. Try it out now.
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