
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
The Secretary of State for Culture, Media and Sport, Rt Hon Lucy Frazer KC MP, gave a speech which championed the successes of the creative sector, in which she commended the energy, leadership, creativity, passion, and investment that the creative industry has brought to the country.
Sajeeda Merali, CEO, PPA, commented: “The PPA is thrilled to hear the Secretary of State for Culture, Media and Sport acknowledge the immense value of creative sectors in the UK. This industry has played a vital role in bringing joy and entertainment to millions across the country, and the PPA takes pride in representing the specialist publisher sector, where magazines are read by 40 million UK adults annually. It was encouraging to hear Lucy Frazer acknowledge the concerns relating to the misuse of generative AI, which persists in using the work of creators without compensation. With the right Government backing, our sector will continue to flourish for years to come.”

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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