
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Walstead, the parent company of Wyndeham Group, announces all the companies in Wyndeham Group will be rebranded and integrated under the Walstead name in the first quarter of 2019 and the Wyndeham brand will then cease to be used.
The six Wyndeham companies will collectively trade as Walstead United Kingdom and the subsidiaries will be renamed as Walstead Bicester, Walstead Binders, Walstead Grange, Walstead Peterborough, Walstead Roche, and Walstead Southernprint.
Rhapsody, Walstead’s creative production agency with operations in London, Poland and Madrid will retain its brand identity.
Paul Utting, Chief Executive, Walstead Group (pictured), commented: “Wyndeham has been a well established and recognised name in the UK print industry for many years. However, with the rapid growth and expansion of Walstead, it is time to unify our businesses under a single brand that demonstrates our combined strength as the number one printer of choice for publishers, retailers and brand owners across Europe."
He added: "Uniting Wyndeham Group’s companies under a single Walstead umbrella brand will provide our customers, suppliers and other stakeholders with a distinct and integrated business name and clearly communicate the scale of Walstead’s offering.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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