The cross-platform campaign celebrates the power of women making a difference in their 50s and beyond.

The Amazing Women 50 over 50 Awards campaign launches in the May issue of woman&home and will be promoted until December.

In addition to publishing editorial content and advertorials in print, woman&home and JD Williams will run video content on their websites and social media channels.

Lucy Gugas, Creative and Digital Director at Time Inc. UK, commented: “woman&home is passionate about encouraging and celebrating midlife women and these awards put a spotlight on the wonders they can achieve.”

Readers will be invited to nominate community heroes and women who go above and beyond.

Paul Ray, Head of Brand for JD Williams, added: “The JD Williams mission is to champion and empower 45-60 year-old women, so we’re incredibly excited to be partnering with woman&home on its 50 over 50 Awards.

“We hope that by celebrating the success of this amazing group of women, it will show other women that the sky’s the limit and age is no barrier to achieving their goals. In fact, there’s probably no better time to take up a new challenge.”

The awards ceremony will be held in London in October.