
Future introduces new homes media brand
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Industry News
Industry News
Wayfair has launched an exclusive new collection of furniture and décor in the UK, CosmoLiving by Cosmopolitan, in a brand licensing partnership with Hearst and Dorel, brokered by IMG.
CosmoLiving, inspired by Hearst’s Cosmopolitan brand, is a modern collection focussed around small-space furniture for city living at an affordable price. Available now across Wayfair.co.uk, the CosmoLiving collection was manufactured by Dorel Home, one of the largest furniture suppliers in the US and a major partner of Wayfair’s global supplier network since 2017.
"Since its successful launch in North America, CosmoLiving has demonstrated resonance and relevance as a lifestyle solution, driven by the enormous social influence we know Cosmo readers have on home furnishings, interior design and décor," said Steve Ross, global chief licensing officer and head of brand development for Hearst magazines. “Chic, functional and sophisticated design is at the heart of every piece and in Dorel and Wayfair we're thrilled to partner with a preeminent manufacturer and the leading home goods e-commerce destination to best meet the high-demand anticipated for our new line in the UK,” he added.
“At Wayfair, we take pride in offering our customers a wide selection of unique furniture and decor that stands out from the rest of the market, which is why we are so excited to launch the new CosmoLiving collection with one of our valued partners, Dorel Home” added Martin Reiter, Head of Europe, Wayfair. “Whether customers are furnishing their first home or just looking to re-style, the CosmoLiving line offers a one of a kind, fresh and modern aesthetic sure to elevate any space. Plus, it’s powered by Wayfair’s innovative shopping experience that includes stunning visuals, reliable product reviews, our View in Room feature and more.
“Dorel Home’s designers have created a line of furniture with young women in mind, who appreciate great contemporary design,” said Claudia Grundman, Senior Director of Brand Management, Dorel Home. “The modern collection looks and feels high-end but is affordable. CosmoLiving is a perfect fit for Wayfair’s customers in the UK, where shoppers are both style orientated and on the look-out for long lasting, multi-functional furniture for typically smaller space, urban living.”
CosmoLiving by Cosmopolitan is also now available exclusively through Wayfair.de in Germany.
To view and shop the CosmoLiving collection: wayfair.co.uk/CosmoLiving
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Publishers’ Licensing Services (PLS) and the Authors’ Licensing and Collecting Society (ALCS) have confirmed their support for the development of a new collective licence by the Copyright Licensing Agency (CLA), the first of its kind in the UK to support the use of text in generative AI applications.
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