Time Inc. UK is creating a single content and affiliate team to provide around-the-clock deals coverage for Black Friday.

A team of 20 people will be working from a designated room for the duration of the event, supported by teams from across the company. It is the single biggest commitment to Black Friday ever made by Time Inc. UK.

Digital Managing Director of Time Inc. UK Neil Robinson commented: “Black Friday is one of the biggest shopping events of the year, so it’s only right that we bring our teams together in this way to serve our customers. It’s the biggest cross-company collaboration Time Inc. UK has ever undertaken and we’re looking forward to a hugely successful event.”

Working under Group Content Director Nick Merritt and Affiliate Director Paul Cunliffe, the Black Friday team combines experts from Time Inc. UK’s fashion and beauty, technology and sports editorial teams, plus affiliate and technical experts from across the company, to ensure up-to-the-second coverage of deals as they appear.

The team will dedicate themselves to finding and writing about the best deals in each area, using their expertise to separate the good from the bad, so readers can quickly make informed decisions about what they want to purchase.

Deals can be viewed on Trusted Reviews’ Black Friday Deals page, Marie Claire’s Black Friday Fashion and Beauty page, InStyle’s Black Friday Clothing page and Cycling Weekly’s Black Friday Bike Deals page.

Black Friday, which offers massive shopping discounts, kicks off on Friday 24 November this year. It is held the day after Thanksgiving in the United States, which is celebrated annually on the fourth Thursday of November.

It has now gained traction in the United Kingdom. People spent about £1.27 billion during last year’s Black Friday, up 16% on 2015.

In 2016, Britons spent £5.8 billion over the four days between Black Friday and Cyber Monday, with £2.8 billion spent on online retailers. Cyber Monday is the Monday after Thanksgiving where people are encouraged to shop for deals online.