
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
This month, The Great Outdoors (TGO) marks 40 years as the UK's leading authority on hillwalking and backpacking.
To commemorate the occasion, TGO has produced a special edition – including a high-quality supplement ranking Britain’s 40 Finest Mountains.
Launched in 1978, TGO has had just four editors in its history – Roger Smith, Peter Evans, Cameron McNeish, and current editor Emily Rodway (pictured below).
All contributed memories from their time on TGO to the 40th birthday issue. Founding editor Roger Smith also took on a Guest Editor role on the 40 Finest Mountains supplement.
TGO Editor Emily Rodway said: “Over four decades, The Great Outdoors has established a reputation as the most authentic and authoritative magazine dedicated to British hillwalking. We were therefore able to call on some of the country’s greatest outdoor writers and photographers to create a beautiful tribute to Britain’s finest mountains in celebration of our 40th birthday.
“There was plenty of lively debate as we drew together our final list of 40 mountains, but it was worth the effort, and putting the supplement together was enormous fun.”
In order to compile the list of 40 mountains, the magazine appointed a panel of 15 judges, including distinguished writers, photographers and outdoor instructors. The final list includes 25 peaks in Scotland, seven in England and eight in Wales. Each mountain is celebrated with a written tribute and stunning photography.
TGO is owned by Kent-based Kelsey Media. Since 2016, the editorial content has been produced by Glasgow-based, PPA Scotland member Terregles Media Ltd. Terregles is owned and managed by TGO editor Emily Rodway.
The Great Outdoors is published 13 times a year and sold throughout the UK at newsstands and on subscription. Single copies are also available to purchase direct from the publisher, with no additional postage cost. The 40th birthday issue is available now.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
The PLS Conference 2025 brings together leading voices in publishing, who will be exhibiting and hosting an expert-led session.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.