Taboola continues to power recommendations for the open web, helping people discover things they may like announced a new milestone for its publisher platform that adds A.I. to power editorial recommendations on publisher homepages, an offering already being used by some of the world’s leading digital properties.

Editors continue to produce quality journalism at a time when reader attention is in constant competition from social networks, apps, games and other services. Homepage For You is a new capability that helps editors power their homepages, their most visited and prominent section of their website, to capture attention by leveraging Taboola’s advanced A.I. and proven recommendation platform–the same technology used by over 9,000 global publishers.

Homepage For You supplements editors’ existing ability to own and curate their homepage experiences with a new A.I. layer that surfaces content readers might find more relevant and personalized to their interests. With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content during every visit, resulting in increased readership and engagement.

Leading global publishers including McClatchy, The Independent, and Estado de Minas are among early partners leveraging Homepage For You to improve homepage click-through rate (CTR), page views, bounce rates, and more. In a beta test, publishers saw a 30% – 50% increase in CTR for homepage sections personalized by Taboola.

“With more than 89% of digital businesses investing in personalization, and social media platforms like TikTok using A.I. to engage younger audiences to discover videos, it’s clear that people love experiences made just for them,” said Adam Singolda, CEO and founder, Taboola. “If you open up a social media app, you are greeted with content you really want to see. For publishers, the most loyal readers are those who visit a homepage directly and look for editors to tell them what’s important for them to know. Taboola should bring A.I. to every homepage in the world, and help drive reader loyalty. With our proven recommendation platform and A.I., coupled with the rest of our publisher offerings, we are taking a truly holistic approach to drive faster and bigger growth to the open web, and our publisher partners.”

“Taboola has been a true strategic partner in helping us grow,” said Christian Broughton, Managing Director, The Independent. “There’s no ‘one size fits all’ approach to audience engagement, and Taboola’s ability to power key areas of our homepage and other sections of our site, their huge amounts of readership data that provide actionable insights, and their valued partnership in working side-by-side with our own editorial team are the unique building blocks in our shared success.”