B2B Commercial Strategy Group

An opportunity for leaders to discuss marketing solutions and commercial best practice. Addressing key challenges such as recruitment and retention, metrics for tracking and improving performance, and encouraging members to build a network of peers in similar job functions.

Chaired by...

Serena McMahon, Chief Commercial Officer, Haymarket Media Group

As a Chief Commercial Officer Serena is responsible for developing and executing the commercial strategy across Haymarket Business Media along with P&L responsibility for all divisional commercial activities.

Combining strong sales leadership skills with the ability to identify new product developments and opportunities across 13 markets. Brands include Campaign, PRWeek, Third Sector, and Management Today.

Member companies

Recent areas of focus

  • Using AI tools to measure and improve performance metrics
  • Sustainability and how this is important from a commercial perspective

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