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Industry News
Industry News
Signature Publishing has won the Partnership Award for the second year in a row at Hasbro UK’s 2018 Brand Presentation.
The specialist children’s magazine publisher was recognised for the magazines it produces, with the support of Hasbro’s Publishing, Consumer Products and Brand Teams.
“It’s absolutely fantastic to see the hard work, skills and passion of the Signature team recognised in this way and against such esteemed competition,” Signature’s Managing Director Danny Morris commented on the win.
“It’s an absolute privilege to work with such amazing brands, where the incredibly rich backstory, breadth and depth of assets, are so perfect for producing fun, informative content, which, along with the storytelling, helps fire the imaginations of existing and new fans of the brands. I must thank everyone at Hasbro for their considerable help and support and for voting for us.”
Over 120 partners attended the event.
Signature publishes six Hasbro magazines under license in the UK, including: My Little Pony, My Little Pony Equestria Girls, Littlest Pet Shop, Transformers, Transformers Rescue Bots and Hanazuki.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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