Hasbro Wow! will surprise and delight fans of Hasbro’s treasured brands such as My Little Pony and Furreal, while also introducing readers to exciting new releases and viral crazes including Lost Kitties and Yellies. The magazine will also incorporate Hasbro’s long-standing and much loved family games including Hungry Hippos, Guess Who?, Mouse Trap and more!

“We are delighted that Hasbro loved our concept for this new and exciting magazine which is also another world first,” Danny Morris, Managing Director of Signature Publishing, commented. He added, “This is only possible due to the amazing breadth and depth of Hasbro brands. Never before has there been a magazine that brings together so many of their established household names from toy, entertainment and games, along with many of their exciting new launches.”

The magazine will be packed full of stories, puzzles, games, quizzes and colouring. Each issue will focus on a Hasbro brand, allowing readers to delve further into the colourful worlds full of a variety of exciting characters.

“We are excited to launch this new magazine with our friends at Signature Publishing,” said Michael Kelly, Hasbro’s VP of Global Publishing. “Hasbro Wow!” is a great way for our young fans to enjoy a whole collection of their favourite brands all in one magazine. From storytelling to activities to sneak peeks, it’s sure to be a fun romp through Hasbro’s toy chest.”

Hasbro Wow! joins Signature Publishing Ltd.’s highly successful and growing portfolio.

Issue 1 will be on sale January 18th. The magazine will be released bi-monthly by Seymore Distribution, Ltd. and will cost £4.99. Hasbro Wow! is distributed by Seymour Distribution Ltd, and is available at all good supermarkets and newsagents.