Commercial resources, Digital
In a world where your content could be everywhere, in every format, all at once, the publishers winning are the ones who focus on audience and niche at scale.
This webinar gave members a chance to dig deeper into the trends highlighted in the 2026 PPA x Enders Analysis report. With new learnings from PPA’s Digital Experience Lab, the speakers connected the report’s findings to what publishers are building right now.
This involved data-backed analysis on how B2B and B2C publishers are balancing human creativity with machine-ready discovery, AI, and data to drive sustainable growth, not just visibility.

Claire Holubowskyj
Senior Researcher, Enders Analysis

Abi Watson
Head of Publishing, Enders Analysis

Mel McVeigh
Strategic Consultant (Digital Product), PPA

Sajeeda Merali
CEO, PPA
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