While content will always be at publishing’s heart, the business models that it sustains are rapidly evolving. From data services and branded content to demand generation, events, e-commerce, and affiliate revenues, companies in the sector are continually evaluating the opportunities at play in a fast-moving market, whether that results in crystallising existing strategies or forging new directions entirely. In this panel we look at the models winning today and where innovation is taking the sector in the future.

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