Much of the recent talk in the industry has been about the pivot to reader revenue and a doubling down on subscription strategies. But is there still a need to build big audiences to bring in advertising money? And is there a relevant upscale approach that can do both?

Should publishers focus on reach or relevance? Click here for a detailed event report and video highlights.

And click on each of the speaker links below to hear a more in-depth opinion from each of our panellists.

Sophie Eke

Chief Marketing Officer, Incisive Media

Sophie joined Incisive Media in 2007 and is responsible for overseeing marketing and data strategy to achieve audience and revenue goals. She is an accomplished leader with a proven track record of managing and coaching high-performance teams, including the company’s customer success team. Sophie has extensive hands-on experience in tech and platform migration and how to apply this into successful product development.

Rachael Prasher

Managing Director, Automotive Division, Haymarket Media Group

Having started her career in sales at Haymarket Rachael quickly moved into commercial leadership roles across a wide range of consumer media markets including automotive, football, and technology. In 2008, Rachael moved into brand leadership becoming Brand Director of What Hifi? and Stuff before returning to Automotive in 2015. In 2017 Rachael was appointed Managing Director of Haymarket Automotive, charged with delivering the business transformational plan behind Haymarket’s automotive brands – What Car?, Autocar, Classic & Sports Car, and CAT. Rachael chairs the judging panel for Autocar’s Great British Women in the Car Industry, is the member representative for the European Car of the Year OC and the member representative for the Automotive 30% Club. In addition to her role at Haymarket, Rachael is Vice-Chair of the Board of Trustees at Richmond Upon Thames School, a school founded by Haymarket in partnership with Harlequins RFC, and the local education authority.

Nic Newman

Senior Research Fellow, Reuters Institute for the Study of Journalism at Oxford University

Nic is lead author of the annual Digital News Report, the world’s largest on-going study of consumer behaviour around news. He authors an influential annual report on media and technology trends and has published recent research on trust, paying for news, video, podcasts, and the rise of voice technologies. Previously, Nic was a founding member of the BBC News Website in 1997 and former Head of Product at BBC News. Before that Nic spent 15 years as a senior radio reporter, presenter and editor with the BBC.

Duncan Tickell

CRO, Immediate Media

Duncan is CRO of Burda International and Immediate Media, with responsibility for non-circulation revenue generation with a particular focus on advertising. Duncan has worked at Immediate for 11 years and has a 30 year career in media that included board roles at VNU and Dennis Publishing and running a digital strategy consultancy. He is also active on the boards of a number of industry bodies including ASBOF, IAB, and Magnetic. He is an active supporter of NABS and committee member for their annual Ride Adland fundraiser.