PPA in collaboration with FT Strategies

This breakfast briefing explored how to succeed with digital subscriptions as consumers increasingly scrutinise their spending. This session shared both the FT’s learned experience, as well as practical insights from FT Strategies who have helped to power the customer growth of our 350 publishing organisations.

If you are interested in adapting your subscription value proposition, reducing subscriber churn or growing engagement in peak news periods, this recorded session is for you.

PPA Members can watch the video here.