PPA in collaboration with SmartFrame

This breakfast briefing covered:

• An update from the PPA on challenges and opportunities facing the publishing market right now
• Examples of how SmartFrame is working with publishers to improve engagement and retention through superior image presentation and the use of interactive, in-image functionality.
• How publishers can develop new revenue opportunities and take advantage of the predicted boom in contextual ad spend, which was estimated to be $157bn last year and is predicted to grow to $376bn by 2027

PPA Members can watch the video here.