Driving better audience engagement and opportunities to develop new revenues

This breakfast briefing covered:

An update from the PPA on challenges and opportunities facing the publishing market right now
Examples of how SmartFrame is working with publishers to improve engagement and retention through superior image presentation and the use of interactive, in-image functionality.
How publishers can develop new revenue opportunities and take advantage of the predicted boom in contextual ad spend, which was estimated to be $157bn last year and is predicted to grow to $376bn by 2027

PPA Members can watch the video here.