Magda Woods, data leader and tech entrepreneur, explores behind the headlines and busts broadly spread myths about data and data technology.

Topics covered

• The cookie apocalypse and how it might benefit publishers
• The notion that every organization is well ahead in delivering their products using AI, and when could it be a part of the sales pitch
• Who lies about audience size and why is it so hard to make it consistent?
• How much does it take to extract value from data?
• Robots replacing journalists
• Is fake news our problem?

This on-demand webinar is worth a watch if you are a senior professional looking after marketing, product, sales or editorial teams who are looking to capitalise on the actual opportunities coming from data.

PPA Members can watch the full video here.