Diversity & Inclusion

10 Tips for Attracting Diverse Talent

Attracting a diverse workforce can bring many benefits to a business, including a wider range of perspectives, increased innovation, and improved problem-solving skills. Here are some tips for attracting diverse talent to your business.

  1. Create a diverse and inclusive workplace culture: This means developing a culture that respects and values diversity, where all employees feel included and have equal opportunities for growth and development.

  2. Establish diversity as a core value: Make it clear in your mission statement, recruitment materials and company branding that you are committed to diversity and inclusivity. Set diversity goals, track progress, and adjust strategies as needed.

  3. Offer competitive salaries and benefits: Ensure that you are offering fair and competitive salaries and benefits packages that will attract diverse talent.

  4. Offer flexible working options: By offering flexible working options, you can appeal to a wider range of candidates who may have different commitments and responsibilities outside of work, such as caring for children or elderly relatives, pursuing further education, or engaging in community activities.

  5. Use inclusive language in job descriptions and adverts: Use gender-neutral language in your job postings and advertisements and avoid language that could be interpreted as exclusive or discriminatory.

  6. Offer mentorship and networking opportunities: Provide mentorship and networking opportunities that can help underrepresented employees connect with others in the company and learn about career opportunities.

  7. Foster diversity in leadership: Ensure that your leadership team reflects the diversity you are seeking to attract. This sends a strong message that diversity is valued at all levels of the organisation.

  8. Create employee resource groups: Employee resource groups can provide a supportive community for underrepresented employees and help them feel more connected and engaged at work.

  9. Conduct diversity training: Provide training to employees and leadership on diversity and inclusion, including unconscious bias training.

  10. Partner with diverse organisations: Partnering with organisations that represent and advocate for underrepresented groups can help you connect with potential candidates who might not otherwise hear about your job openings.


By following these tips, you can create a more diverse and inclusive workforce that is better equipped to meet the challenges of a rapidly changing business landscape.

Find out more…

10 Tips for Creating an Inclusive Culture

Guide to Employee Resource Groups

Guide to Inclusive Leadership

Guide to Writing ED&I Statements of Intent

PPA Member Login

If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.

If you are a member but don’t have an account yet, you can setup your account here.

Any problems, please contact membership@ppa.co.uk.