PPA has compiled a Decodes resource on the Digital Markets Unit, explaining the planned new pro-competition regime for digital markets and the potential impacts for publishers.

To help unpick the complex realm of digital regulation, PPA has created a Decodes resource focusing on the DMU. The paper explains the rationale for the new regime, the key concepts and powers, and the potential impacts for publishers and the digital advertising market.

We hope that by explaining the immense opportunity that digital regulation holds for publishers, we can bring the industry together as one voice to call on Government to introduce the legislation the DMU requires as soon as possible. If you are interested in joining the PPA’s newly formed Digital Regulation and Policy Forum, or would like to learn more about any part of our public affairs work, please email sebastian.cuttill@ppa.co.uk

• PPA_Decodes_The_Digital_Markets_Unit.pdf