The partnership is the latest in a series of high-profile brand collaborations for Readly and a strategic move to bring its broad portfolio of titles to grocery customers.

The offer is available to Lidl Plus rewards app customers, who will receive 15 per cent off the monthly subscription price for six months after the free trial period.

Marie-Sophie von Bibra, Chief Marketing Officer at Readly, said: "The grocery sector is taking important steps in digitising the way of shopping as well as their product offerings, which for us offers an exciting different way of attracting new users to our platform.

"We know from our data that customers appreciate being introduced to digital offers through brands they trust and have shopped with for a long time, and Lidl has that strong brand trust and large, loyal customer base."

Readly’s partnership portfolio already includes high-profile UK and global brands across the travel, retail and finance sectors, including Barclays, Diet Coke, Samsung, Three and TUI.