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Industry News
Industry News
Cycling Plus has lifted the wraps on a redesign across its print and digital platforms.
It is the first major redesign for Cycling Plus since 2019, reports InPublishing. Highlights of the refreshed monthly magazine include a completely new upfront Hub section, featuring new columnists, and a brand new Wishlist page, which focusses on the best kit for big rides. There is also a new destination guide to dream cycling routes.
Editor Matt Baird said: “We’re continuing to evolve by finessing the design and bringing in a wealth of new pages. The result is a cleaner and crisper magazine that manages to increase the number of products and personalities featured, as well as offering more riding and destination guides.”
The redesign is accompanied by a marketing campaign across print, social media and online, and supported by retail promotions, as well as being showcased at the Cycle Show in London on April 22-24.
Cycling Plus is published by Our Media, the Bristol-based business unit of Immediate Media which incorporates a number of specialist brands.
The new issue of Cycling Plus hit newsstands on 14 April priced at £5.99.
Senior team bolstered with hire from Global
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
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