Industry News
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Signature Publishing Ltd has launched the new publication My Little Pony Special, under license from Hasbro.
It also publishes My Little Pony magazine, which achieved record sales in 2017 and is reaching its 100th issue this year.
My Little Pony Special will cater to this growing demand, with each edition focusing on a different theme or style.
The first issue of the monthly magazine will feature three surprise gifts for readers, plus a limited edition My Little Pony newspaper.
“My Little Pony is such a brilliant brand to work with, so we’re really excited to be able to create these My Little Pony Special magazines,” commented Editorial Director Amanda Clifford.
“It’s a great way of introducing new readers to the characters and storytelling, while providing the super loyal fans with lots more My Little Pony magic that we know they love!”
My Little Pony Special will launch on March 29.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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