The magazine will have a distribution of 50k across central London’s most family friendly 4 and 5 star hotels.

The publication dates will coincide with peak family times of pre-Easter, pre-summer holidays and Christmas.

"Where Junior covers the most exciting events for children in the capital. Meet the kids who are running the show, from Kidz Bop to West End stars. Are you brave enough? We dare kids to try the scariest sights – swim with sharks at SEA Life, whizz down the slide at the ArcelorMittal Orbit or meet Jack the Ripper in the London Bridge Experience. Can you hack it? Yes, you can! How to Hack London shows kids how they can have a dream trip and be the envy of their friends, from getting a selfie with a celebrity to enjoying the ultimate birthday party at Hamleys. With quizzes, puzzles and colouring in, there is plenty to stop kids from saying the two words that every parent dreads: ‘I’m bored’. With our friendly mascot, Piccadilly Pigeon, guiding kids through the magazine and the capital, they’ll have a new best friend in the city," commented Editor, Kohinoor Sahota.

Publishing Director Stewart Dymock added, "I’m really pleased to announce the launch of yet another innovation from MVP in this very exciting market. As a father of three I know how important it us for children to have access to safe and trusted content. The team are really passionate about this product and I’m very proud of what will be a unique children’s guide to this amazing city."

Please contact either Stewart on 020 7611 7897 or Kohinoor on 020 7611 7885 for further information.