Consumer Electronics Test & Development is targeted at a global audience of R&D chiefs and testing engineers, while Electric Hybrid & Rail covers the technologies making rail travel more sustainable. Both titles will sit within the company’s MA Business division.

Group Content Director Graham Jonson, who joined MAG in January of this year and headed the launch of the two new titles, said: “Consumer Electronics Test & Development takes us into a new industry. It provides answers and solutions to makers of everyday appliances from fridges to wearable technologies.”

He added: “We’ve been quite overwhelmed by the positive response from the industry.”

MAG plans to publish this new consumer electronics title on a regular basis and is soon to announce a series of online events resulting in a live national exhibition, hopefully taking place in early 2023.

Meanwhile, the launch of Electric & Hybrid Rail Technology comes at a time when several governments around the world look to ban short-haul, domestic flights to push travellers onto a greener rail network. MAG said that, alongside regular issues of the magazine, it would also spawn an online conference as well as a physical international exhibition 18-months from now.

Mark Allen, the executive chairman of the Mark Allen Group, said: “Graham has done a great job in launching these two publications which provide plenty of additional opportunities for spin-offs.”