
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Immediate Media Co has announced three major appointments to its leadership team, significantly strengthening its strategic and e-commerce expertise.
Alison Forrestal (pictured) has been appointed Group Managing Director. She is responsible for driving digital growth, innovation and strategic development across a portfolio of Immediate’s brands, including cycling, weddings and gardening, as well as its advertising sales groups.
With a proven background in customer engagement and new product development, Forrestal previously spearheaded retail and partnership operations for media at Amazon. Prior to this, she successfully ran a number of businesses for multi-national beverage producer Diageo in Russia, Australia and the US.
Katy Gotch takes up the new role of Director of Business Development, with a remit to develop Immediate’s M&A strategy, in addition to new product development and incremental revenue growth strategies across the business.
With 20 years of senior management and consulting experience, Gotch has worked with some of the UK’s leading multi-channel retailers, including Dixons, Boots, EE and Homebase.
She was Director of Group Strategy at the Home Retail Group, where she initiated and drove the development of the partnership between Sainsbury’s and Argos, which ultimately led to the £1.2 billion takeover of Argos. Most recently she was Director of Strategy and Customer Experience at Argos.
Andrew Gabriel joins as Group Managing Director for Immediate TV, overseeing Immediate’s TV Shopping channels, Jewellery Maker and Sewing Quarter.
Gabriel has 25 years of senior experience in marketing, e-commerce, purchasing and growth development for large international multi-channel retail, private equity and start-up businesses. Prior to joining Immediate, he was Managing Director of TV shopping channel Ideal World, which was sold to Blackstone Private Equity in 2015. Gabriel has also held senior positions at Staples Europe and Dixons.
Immediate Media CEO Tom Bureau commented: “As we enter the next stage of the Immediate journey, we are focused on growth through M&A and developing our existing digital and e-commerce businesses, on top of our amazing print engine.
“The appointments of Alison, Katy and Andrew bolster our strategic, M&A and e-commerce expertise. They bring a wealth of experience of identifying and delivering new business opportunities to drive growth across multiple platforms – and further strengthen our already talented leadership team.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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