Scott will take the strategic lead for all Immediate’s advertising revenue streams across print and digital and Immediate's creative and content studio, Imagine.

Scott joins Immediate from ESI Media, where he was Chief Revenue Officer, managing ESI’s global multi-platform advertising, sponsorship and e-commerce revenues. Prior to that, Scott was Director of Advertising at BlinkBox, managing the advertising function from start-up to its eventual sale to Tesco, who he then joined as Managing Director of Clubcard TV.

With over 20 years of senior commercial management positions, including roles as European Sales Director at Vibrant Media and Head of Online Sales at Sky, Scott has strong and extensive relationships across the UK media industry and proven experience of developing revenues across multiple platforms, particularly the digital ad technology market.

Alison Forrestal, Immediate Group Managing Director, says: “This is a hugely important role for Immediate and, as such, we have taken our time to find the right person for the position and we are confident we have done so: Scott has a proven track record in senior commercial leadership positions across digital, print and television, from start-up through to FTSE 100, delivering across a range of different revenue streams.”

Scott Deutrom, added: “I’m delighted to be given the opportunity of leading and further evolving Immediate’s advertising business across their portfolio of market leading brands. The breath, depth and authority of their content combined with their highly engaged audiences, delivers an extremely powerful commercial proposition and one that I’m excited about fully maximising.”

Scott takes up his role of Monday 4 March, reporting to Immediate Group Managing Director, Alison Forrestal.