
Bauer Media appoints new Head of People – UK Publishing
Bauer Media Group has confirmed that Paul Broughton will join its UK Publishing business as Head of People – UK Publishing.
Industry News
Industry News
Immediate Media Co has launched a collectable LEGO® Star Wars™ trading card series in the UK.
Based on the film/TV sci-fi franchise, the cards depict characters, vehicles, planets, classic scenes and more from “a long time ago in a galaxy far, far away”.
The launch is an extension to Immediate Media Co’s Youth and Children portfolio, which has already seen success with six other LEGO® magazines, including LEGO® NINJAGO® and LEGO® NEXO KNIGHTS™. It’s also an opportunity for Immediate to work even closer with Blue Ocean to launch this collectable card range into the market.
As part of this new collection, there will be Starter Packs, Multi-Packs, Limited Edition cards and collectable tins to help boost the experience for fans.
Assistant Publisher Alex Coates-Newman commented: “We are thrilled to be working with two of the most iconic franchises with LEGO® and Star Wars™. LEGO® has grown rapidly over the last five years and the longevity of Star Wars is unparalleled.
“This collection has been the perfect opportunity for us to expand our portfolio and move into the collectables sector. We see LEGO® Star Wars™ trading cards being hot property.”
The first LEGO® Star Wars™ trading card series is on sale from today, priced at £1 a packet, from all major magazine retailers.
Bauer Media Group has confirmed that Paul Broughton will join its UK Publishing business as Head of People – UK Publishing.
On 10 July, Ofcom published its final decision on reforms to the Universal Service Obligation (USO), confirming a number of changes that will significantly affect how subscription magazines are delivered.
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