
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
heat releases its 1000th issue today.
To mark the occasion, the 100-page magazine has been turned into a special bumper issue with 116 pages – including a 26-page mini mag inside dedicated to heat’s content and celebrity news since it first launched in 1999.
On top of the latest celebrity gossip and an interview with Ricky Gervais, this issue reflects on and celebrates heat’s top triumphs – looking at iconic past covers, celebrity quotes and key heat moments from over the years. It will also dedicate its Wear It’s At section to 90’s inspired beauty and fashion.
heat has become famous over the years for its entertaining features, including Stars Dress Up!, Torso of the Week and the annual Weird Crush poll.
In addition to the news and humorous content, heat has also paved the way with ground-breaking campaigns, including successfully lobbying for Parliament to pass a bill banning sunbed use for under-18s in the UK.
The brand is currently running Where’s Your Head At, a campaign that aims to employ a mental health first aider in every workplace or college.
A truly multi-brand platform, heat is available across magazine, radio, online and social media.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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