Mr Levitt will assume his position immediately and will sit on the Leadership Team at Hearst.

Editorial Director Victoria White will be responsible for the creative direction of the Agency.

Formally Hearst Made, Hearst Content Agency creates custom content for brands covering everything from magazines to TV commercials designed to create connections with audiences and shift behaviours.

Hearst Content Agency has secured its first client win of 2019, winning Princess Cruises’ content account. Princess Cruises’ will sit alongside Hearst Content Agency’s existing clients: Liz Earle Wellbeing, O2, ASDA Good Living and George.

Mr Levitt commented, “I’m delighted to announce our partnership with Princess Cruises. The travel industry is a hugely important sector for us, and we’re looking forward to being able to create brilliant and engaging content for Princess Cruises’ guests.”

Hearst Content Agency will be working with Princess Cruises on the production of its thrice yearly magazine Journey, as well as also creating and publishing Journey’s content website.