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Industry News
Industry News
Grazia has published two unique covers today to coincide with London Fashion Week.
The Big Fashion Issue has a 50/50 cover run for both its newsstand and subscription issues.
One cover features six fashion Models spanning five decades – the mix of industry veterans and newcomers range in age from 26-63.These women defy the notion that a Model’s career peaks in her early twenties.
Freelance Fashion Editor, Stylist and ModelMouchette Bell, 63; Swedish Model Anna Klevhag, 49; Mature Model Nicky Griffin, 58; French Model Noémie Lenoir, 39,most recognisable for her M&S campaigns; British Model Jade Parfitt, 40; and Berlin-based Cris W, 26, are featured.
A second cover features five disabled women, who discuss their experiences within the fashion industry in the issue.
Featured are:Kelly Knox, 34, who was born with part of her left arm missing and is one of the first disabled Models to participate in London Fashion Week last year; Monique Jarrett, 32, a champion wheelchair Dancer who was born with brittle bone disease; Marlou Van Rhijn, 26, a professional Dutch Sprinter who was born without lower legs and won gold in the 2012 Paralympic Games; Mary Russell, 49, a Model and student Fashion Designer for people with dwarfism; and Nancy Harris, 51, an NHS Counsellor and Model who had to have her leg amputated after a trampolining accident when she was 30.
Danielle Wootton, Head of Marketing at disability equality charity Scope, commented:“We need more great features like this, as all too often disabled women are overlooked by the fashion industry. When disabled people don’t see themselves represented, then talent and potential goes unrecognised and negative attitudes and stigma go unchallenged.
“Change requires action at all levels in society and everyone can play their part – particularly the media.We now need to see more publications challenge perceptions and attitudes, feature the stories of real-life disabled people and use disabled Models in their pages,” she added.
Grazia Editor Hattie Brett said: “Grazia has a longstanding history of celebrating diversity in fashion. We wanted to dedicate this Big Fashion Issue to 11 women changing the face of fashion with their messages about inclusivity and visibility.
“I’m particularly pleased to have been able to work with five disabled women who talk very powerfully about their frustrating experiences when shopping and about feeling alienated by the fashion industry. This has to change – and it is something we will continue to work with Scope on to address.”
Grazia_’s Big Fashion Issue marks another milestone in the magazine’s agenda to start a debate around and promote inclusion and diversity in the fashion industry. In September 2017, _Grazia featured the hijab-wearing Model Halima Aden on its cover, while another featured septuagenarian Model and Actress Lauren Hutton.
The issue is on sale today, priced at £3.50.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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