
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
The latest issue of Grazia sees four women from Ukraine bravely share their stories.
Grazia, published by Bauer, tomorrow launches 4 covers, and accompanying stories on some of the hardships facing women in Ukraine.
Katerina who has had to explain war to her six-year-old son, Yaryna who has taken up arms as she stays to fight for her country, Ruth, who faced discrimination at the border as she tried to flee to safety and Sofia, whose four-year-old stayed silent during their desperate escape from Kyiv because, instinctively, she knew her mother had to focus.
Grazia Editor Hattie writes in the newest issue:
“It’s been hard not to feel helpless in the face of the horrific scenes coming out of Ukraine… Donations are crucial, of course. We’ve teamed up with the British Red Cross, making our own donation, and urge you to do the same if you’re able to. Just text GRAZIA to 70141 to give £10 or donate online at redcross.org.uk/grazia. But another way to stand with Ukraine is to listen to the people at the heart of the crisis. Which is why I’m humbled that four women bravely shared their time with Grazia this week to reveal their reality.”
Photo credits: @pavlobishko, @jakub_porzycki, @mpalinchakphoto and @yehorlemzyakoff
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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