
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Future plc has partnered with Sky Ocean Rescue to remove single-use plastics from the Mobile Industry Awards ceremony.
This will be Future’s first single-use plastic-free event, with the intention of encouraging the mobile industry to come together to drive the use of single-use plastic out of their product packaging, supply and operations.
Every minute, the equivalent of a truckload of plastic enters our oceans, never to be removed. If we carry on at this rate, by 2050 the amount of plastic in the ocean could outweigh the amount of fish.
In January 2017, Sky launched the Sky Ocean Rescue campaign and has been committed to removing all single-use plastic from its business and supply chain by 2020.
“We’re working with the mobile industry to inspire changes, including plastic-free packaging for SIM cards and mobile phones,” said Fiona Ball, Head of Responsible Business and Sky Ocean Rescue. “We all need to play our part and turn inspiration into action.”
Future believes the mobile industry has the power to influence and encourage the use of recyclable material in place of single-use plastic.
Zillah Byng-Thorne, CEO of Future, commented: “We all need to take responsibility of single-use plastic consumption and the Mobile Industry Awards is the perfect platform to spark change within the industry.
“Small changes can make a huge difference and I’m delighted Future is getting behind such a worthy cause.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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