Stuff complements Future’s existing technology brands – its acquisition is conditional on Competition and Markets Authority approval – while What Hi-Fi? offers an entry into the audio visual market.

FourFourTwo will give Future access to the football audience during this year’s World Cup and Practical Caravan and Practical Morothome provide a strong subscriptions proposition in the outdoor leisure market.

Zillah Byng-Thorne, CEO of Future, commented: “We have a track record of integrating and leveraging acquisitions and we are confident that this deal with be earnings enhancing and drive further growth in operating profitability and cash generation.”

Kevin Costello, CEO of Haymarket, added: “These world-class brands engage, inform and entertain millions of passionate enthusiasts. They – and their teams – have been part of the Haymarket story for many years. As our strategic focus has evolved, it’s become clear that they needed a new home where they can thrive and achieve their real potential. I’m confident Future is that home.”