Industry News
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Future plc has acquired ShortList, adding the technology and lifestyle brand, and its sizeable archive, to its portfolio of tech brands.
ShortList brings a powerful reviews engine with the potential to accelerate ecommerce monetisation and increase the value of advertising partnerships.
The acquisition sees ShortList Editor-in-Chief Marc Chacksfield return to Future. Chacksfield will remain as Editor-in-Chief of ShortList and will work closely with Future’s management team to realise an ambitious long-term growth plan.
“ShortList is an iconic media brand with significant recognition in the UK market,” said Paul Newman, Managing Director of Technology at Future.
He continued: “we believe there are significant opportunities to grow ShortList through the application of Future’s platform, and we’re absolutely delighted to be welcoming Marc back to the Future family to help us do that.”
“Editing ShortList is the best job in the world and I am so excited to continue this role at Future, a place that houses many familiar faces and fantastic memories for me. It’s good to be back!” said Marc Chacksfield, Editor-in-Chief of ShortList.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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