Practical insights into how generative AI can fit into your editorial strategy

You might have heard of ChatGPT in recent weeks – the newest generative AI tool. It’s created a media storm, but is anyone clear on how to use it, and is it all it’s cracked up to be?

This PPA Decode webinar explored how you can develop your own strategy in reaction to this latest technological innovation. We went behind the headlines to demystify the opportunities ChatGPT could bring to your editorial teams – discussing the technical, journalistic, and business realities.

Speaking in this session: Head of Data science at Future plc, data and AI entrepreneur Magda Woods; David Caswell, an expert in content automation, and former Exec Product Manager, BBC; Sarah Marshall, Global Executive Director, Distribution & Channel Strategy, at Condé Nast; and Steven Zimmerman, PhD, a specialist in natural language generation.

Takeaways will include…

• An understanding of if ChatGPT could be transformative to jobs in the sector
• Confidence in what ChatGPT is capable of – what can’t it do and how can you test it?
• How could ChatGPT change your team’s workflow?