In collaboration with

Join us for the in-person roundtable on Thursday 14 November (2-4pm) in Glasgow.

In a world where you have three seconds to hook your online audience, getting your customer-first strategy right means the difference between high-quality web traffic with the potential for recurring revenue, and no traffic.

During this session, our expert speakers will discuss:

• How registration and paywalls drive high-quality content
  
• User experience and providing readers with what they’re looking for at the time they’re looking for it
  
• The gap between your perception of what people will pay for, and what they actually will
  
• Reducing load times and bounce rates, and how to monitor it all
  
• Rediscovering your own website through the eyes of your reader, and the difference between good and bad traffic

This event is open to anyone working in magazine publishing. Tickets are free for PPA members and International Magazine Centre, or £30 for non-members.

Speakers

We’re looking forward to welcoming two speakers to the event, plus time for discussion in groups. Both speakers are to be announced – please check back soon for more information.

Speakers

Mark Alker – Founder, Singletrack

Mark Alker is the founder and managing director of the mountain biking magazine Singletrack, ranked second in the world for mountain biking news and reviews. Driven by a membership model, Singletrack’s community is at its heart, with more than 60,000 people using its forum every day.

With such an active forum, user experience and feedback drives Singletrackworld’s success and Mark’s approach to publishing.

Michael Northcott – Founder, Mocono

Michael Northcott is an experienced magazine editor, having run B2B titles in everything from the jewellery industry to the accountancy profession. He’s overseen the launch of several successful print and online brands, and introduced the subscriptions strategy for Mulberry Media.

He launched Mocono in 2021 to solve problems he saw with the subscriptions software already available in the market. He believes the future of publishing has paid subscriptions at its heart and is determined to make the tools for achieving subs-supported stability available to publishers of every size.

Agenda

• 2pm | Welcome and introduction from Nikki Simpson, Director of the International Magazine Centre

• 2.10pm | First speaker

• 2.30pm | Roundtable discussion in breakout rooms

• 3pm | Second speaker

• 3.20pm | Roundtable discussion in breakout rooms

• 3.50pm | Networking

This event is open to anyone working in magazine publishing. Tickets are free for PPA members and International Magazine Centre, or £30 for non-members.