Today’s audiences are no longer passive consumers – they’re fans. They’re communities tied to shared passions, interests, and value exchange. Whether you are interested in the latest sports trends and players or want to be involved in a specialist sector related to your work, niche communities are thriving.

Join us for this in-person event on Tuesday 11 March (4-6pm) as we explore how publishers can embrace this new audience paradigm, diving into the strategies, tools, and insights necessary to foster loyalty, build meaningful connections, and create sustainable member-based revenue models.

This is a free-to-attend event for PPA members – we have limited availability so register today to secure your spot.

Both B2C and B2B publishers are recognising this shift as we move beyond freemium and advertising-led monetisation to a more diverse revenue mix including subscriptions, memberships, and events.

Focusing on highly segmented, hyper-engaged groups of communities who follow, advocate, share, and engage frequently could prove more valuable than seeking scale, eyeballs, and market share.

Speakers

Paul Nesbitt,
Global VP – Research and Insight, Condé Nast

Watch this space, more speakers to be announced soon.

Why attend?

• Stay ahead of audience trends
  Discover the impact of fan-driven engagement, and how it’s reshaping B2C and B2B publishing and what audiences now expect.
  
  
• Learn practical strategies
  Gain actionable insights on how to design and think about building communities, fostering loyalty, and adapting to the growing expectation for personalised, cross-platform experiences.
  
  
• Collaborate with experts
  Network with industry leaders, innovative publishers, and digital community builders to exchange ideas and best practices.

This is a free-to-attend event for PPA members – we have limited availability so register today to secure your spot.

Why publishers need to think of audiences as fans

• Fans vs. audiences
  Fans are deeply engaged. They want to participate, contribute, and feel part of something bigger. Audiences, on the other hand, are passive recipients of content. Shifting from “audience” to “fan” means fostering deeper emotional connections and loyalty.
  
  
• Competition is everywhere
  Whether it’s B2C publishers competing with content creators or B2B publishers battling for attention across platforms, the fight for attention requires rethinking engagement. Fans demand meaningful, interactive experiences – publishing strategies must adapt to meet these expectations.
  
  
• The future of monetisation
  Fans are more likely to invest in subscriptions, memberships, and exclusive content when they feel connected to the community. This shift opens new doors for sustainable revenue models.