Today’s audiences are no longer passive consumers of content – they’re fans, followers, and your peer-to-peer network involved in an iterative and ongoing value exchange.

Our communities are tied to shared passions and interests. Whether you are interested in the latest sports trends and players, understand and participate in the latest runway fashion trends, or just get involved for pure entertainment – niche communities are thriving.

Join us for this in-person event on Tuesday 11 March (4-6pm). We will explore how publishers can embrace this new community paradigm, diving into the strategies, tools, and insights necessary to foster loyalty, build meaningful connections, and create sustainable member-centric revenue models.

Focusing on highly segmented, hyper-engaged groups of communities who follow, advocate, share, and engage frequently could prove more valuable than seeking scale, eyeballs, and market share.

This is a free-to-attend event for PPA members – we have limited availability so register today to secure your spot.

Why attend?

• Stay ahead of audience trends
  Discover the impact of fan-driven engagement, and how it’s reshaping B2C and B2B publishing and what audiences now expect.
  
  
• Learn practical strategies
  Gain actionable insights on how to design and think about building communities, fostering loyalty, and adapting to the growing expectation for personalised, cross-platform experiences.
  
  
• Collaborate with experts
  Network with industry leaders, innovative publishers, and digital community builders to exchange ideas and best practices.

Why publishers need to think of audiences as fans

• Fans vs. audiences
  Fans are deeply engaged. They want to participate, contribute, and feel part of something bigger. Audiences, on the other hand, are passive recipients of content. Shifting from “audience” to “fan” means fostering deeper emotional connections and loyalty.
  
  
• Competition is everywhere
  Whether it’s B2C publishers competing with content creators or B2B publishers battling for attention across platforms, the fight for attention requires rethinking engagement. Fans demand meaningful, interactive experiences – publishing strategies must adapt to meet these expectations.
  
  
• The future of monetisation
  Fans are more likely to invest in exclusive content when they feel connected to the community. This shift opens new doors for sustainable revenue models.

Speakers

Georgie Coleridge Cole,
Founder & CEO, SheerLuxe

Georgie Coleridge worked in marketing for COTY Beauty before launching SheerLuxe in 2007 – an online lifestyle publisher featuring news, views, edits, and opinions for the modern consumer.

Now, Sheerluxe has a team of over 70 employees, more than 700,000 newsletter subscribers, a Podcast, a weekly show on YouTube, and two million, and counting, followers on social. Sheerluxe also has commercial partnerships with some of the biggest names in retail – from Net-a-Porter and Harvey Nichols to Reiss, Charlotte Tilbury, and Chanel.

Paul Nesbitt,
Global VP – Research and Insight, Condé Nast

Paul Nesbitt leads the global research and insight team at Condé Nast. He helps brands deepen engagement by putting consumer insights at the core of strategy.

A cultural trends expert, he’s spoken at Cannes Lions, DMEXCO, and IAB events, with features in Forbes, Adweek, Il Sole 24 Ore, and CreatorZine.

Mel McVeigh,
Head of Digital, PPA

Mel is the PPA’s Head of Digital, in addition to working with media and creative organisations leading digital and product transformation. She is a product and technology leader with creative DNA launching digital products across converging worlds – storytelling and commerce.

In her previous role, she was VP of Consumer Product at Condé Nast. She led the digital portfolio across nine brands and was responsible for the e-Commerce Platform – Retail Media, Storefront, and Affiliate.

In her role, she reimagined the Met Gala and Vogue World as a digital livestream experiences, launched Vogue’s new Storefront, Architectural Digest Designer Directory, and Condé Nast Travelers’ website and booking platform.

Greg Miall,
Co-Founder, Gaggl

Greg Miall is the Co-Founder and CEO of Gaggl, a creator-hosted TV business. Gaggl broadcasts iconic TV shows to a Gen Z audience on Twitch, hosted by creators, making the shows fully interactive so viewers can play along.

In a 30-year media career, Greg has had senior roles in newspapers (Metro International), magazines (Sport Magazine and Time Out), Digital (Yahoo), and TV (Antenna Group).

Chris Austin,
SVP – Data, Insight & Growth, Footballco

Chris Austin is SVP of Data, Insight & Growth at Footballco where he has built a team to support editorial, sales and product teams in delivering growth. Prior to Footballco, Chris has worked at Conde Nast, the Guardian and the BBC.

This is a free-to-attend event for PPA members – we have limited availability so register today to secure your spot.