As Deputy MD of Digital, he will continue to manage the Product and Commercial Operations teams, advancing his work to enhance Dennis’s commercial offering, product delivery and revenue diversification.

Flood has held his current position of Product and Commercial Operations Director since January 2017. He has been managing the Product, Ad Ops, Campaign Management and Programmatic teams.

He joined Dennis from CAP Automotive in 2014 as Lead Product Manager and then Head of Product Management. Flood has led a number of key digital projects, site launches and product development across buyacar.co.uk.

Flood commented on his new appointment: “Over the last four years I’ve had the privilege of working on some of the biggest consumer and in-market sites in the UK. I’m looking forward to helping shape Dennis’s future strategy as we develop, innovate and grow our digital businesses.”

Flood will join the Dennis Senior Management Team and the Digital Board, with a focus on strategic growth and innovation within the overall business.

His appointment will help accelerate Dennis’s strategy of revenue diversification and growth. Digital revenues were up 50% and reached £50m in 2017, accounting for 45% of the company’s revenue.

This was driven by buyacar.co.uk, which grew 100% year-on-year, affiliate revenues, which were up over 400%, and lead generation, which increased by 35%.

Pete Wootton, Managing Director of Digital at Dennis, said: “Nick is at the heart of our digital business and negotiates the editorial, commercial and UX requirements of our websites extremely well. He is also forward-looking and his work to combat AdBlock users across our properties has gained industry-wide recognition.

Nick will work with the Digital Board and myself to prioritise the digital teams' resources and focus on innovation and growth. He will also take on an increasing role in both the financial performance and strategy of the digital business.

I know Nick will bring loads of energy and enthusiasm to his new role and I'm confident that he will make a massive contribution to the continued success of the business.”

Flood will take on the new role with immediate effect.